Marketer guru

                Marketing mix The Marketing Mix it's also known to be 4 p's of marketing. It's an important part of marketing and every business use a marketing mix before launching new products or services and also for the existent product.  Philips Kotler defines in his book marketing management "Marketing Mix is the set of marketing tools that the firm uses to pursue its marketing purpose in the target market"   The marketing mix was introduced by E. Jerome McCarthy in the year 1960 who was a marketing professor and author. McCarthy explains 4 elements of Marketing Mix also known as 4 p's of Marketing   Product : Product means goods or services that the company offers to fulfill customer's needs. The marketer should know about his product and bring an update on it from time to time. The firm should always try to solve the problem of people and create a problem-solving product. Price :  After selecting the product next is the